Either whether you just launched a new website or you’re already in the business for some time, it’s important to create some buzz around your website. This is the way you get people to notice you and you’ll be able to get free prospects and possible clients as well.
You probably already tried out some marketing campaigns but they’re not showing any promising results. So, what can you do to drive people to your website, targeted traffic that allows you to make some money?
Here are the best 5 ways to build buzz around your website:
#1: Provide Dynamic Content:
If you already have some content on your website, look it at your visitor’s perspective. Is it eye-catching and easy to read? Or is it just boring?
Giving dynamic and constant content is a great way to get some buzz. Plus, you can try to get some feedback at the same time, which will also increase the buzz. Besides simply posting regular text posts, why not offering a questionnaire or a poll? Make questions to your users. You can even go a little further and ask their opinion about your logo, for example. If they don’t like it, ask them for suggestions. Then, create several different logos based on what people told you and ask them to vote on the best one.
#2: Tell A Compelling Story:
An About Us page is no longer just another page on your website that you need to have. Make use of it to create some buzz around your brand, your company, and your website. While still focusing on your background, you should also mention how you started the website, the major values of the company, among so many other things. And don’t make it just plain text. Add some visual elements that are catchy.
#3: News & Announcements:
When a company keeps sending press releases with news and announcements it’s always a good thing. It means they are changing and that they want to serve their clients and future clients the best way they can. So, make sure that you have something to say to your audience and say it.
You can also take this opportunity to announce different promotions, discounts or even freebies. People just love these things and you can be sure they’ll visit your website.
#4: Optimize Your Social Media Pages:
If you don’t have any social media pages for your website yet, it’s time to start one. Just open a Facebook page and a Twitter account. Make sure that you post the content that you have on your website on these platforms as well.
You can also try to get more fans in Facebook by offering some discount if someone gives you a Like or becomes your fan, for example.
#5: Use A Good Marketing Strategy:
You need to come up with a solid marketing strategy not only for today or tomorrow but for the long run. After all, you want your business to keep growing for many years. Think about your goals and define a well-structured marketing strategy that fits your business model.