Your website loading speed is one of the most important metrics you need to keep an eye on. You won’t ever see anyone complaining that a website is just too fast, but on the other way, if your website takes more than 4 or 5 seconds to load, people simply hit the back button and won’t ever come back.
The speed of your website helps not only on the user experience as on the conversion rates. The good news is that if you’re using WordPress, there are multiple ways to turn your website a little quicker.
4 ways to speeding up your WordPress Site:
1 – Make sure you use a good hosting company
No matter what some hosting companies say, hosting is not all equal. Some companies compete on the price only so there’s really not much quality on their servers and on the service they provide.
Be particularly careful with shared hosting WP solutions. WordPress takes some resources and on a standard shared hosting account your website might struggle.
Look for reviews on any hosting company you’re considering to make sure you choose one with good servers and a reputable customer service. It might cost you a little more than the cheapest hosting solutions, but your website will run much smoother on the right hosting.
2 – Use a good theme
You have unlimited free themes in WordPress, but again you get what you pay for. A premium theme with solid reviews is usually lighter and runs faster. Take some time to see if you can use a solid theme to make sure your website will be reliable and quick.
3 – Use a caching plugin
As you know in WordPress you have amazing plugins for almost anything. And Caching plugins allow your website to run faster. You need once again to make sure you find a good one with solid reviews, but the right plugin will cache some of the elements and allow the pages to load much quickly.
4 – When you’re ready to go pro, a CDN might be the answer
A CDN (content delivery network) is one of the solutions used by most seasoned bloggers and companies. When you use a CDN your website is accessible on the cloud on multiple servers so your visitors will access the server that’s closer to them. With this, the website will load quickly for them than if they were trying to load a page on a server on the other side of the world.
A Content delivery network is not something crucial if you’re just starting out. The hosting and theme might be enough. But when you get many visitors or servers workload, or when you become obsessed with the top speed, CDN is one of the best solutions for you.