You may have the better-looking website in the world, the best service or product there is. But the chances of getting a customer without doing anything, are very slim. You need to make your website get noticed, you need to reach your targeted audience and show them.
What many entrepreneurs question is how can they succeed when they are competing with larger companies with deep pockets?
There are many ways to drive people to your website, some free others paid. And even among the paid ways to build traffic, the budget varies a lot.
Here are some ways you can use to drive traffic to your website:
Having a Blog:
Content is king, and the more blog posts you have on your website, the easier it will be for people to find you. Try to write highly engaging blog posts and make sure to include a Call to Action below each one. It may be to sign up to get your blog updates or you can offer your visitors a freebie.
Using Social Media:
When you write content, you want people to read it. So, nothing better than use social media networks like Facebook, Twitter, Instagram, and others to show your content. When someone likes it, they can give it a like, visit your website, and even share it with their friends.
* Build an Email List:
The power of any business is on their email list. Get people to sign up for yours by offering them something unique, something they are really looking for. After they sign up, you should continue to provide them with high-quality content but you can also take the chance to drive some sales either for your own products or services or to other people’s and make an affiliate commission for each sale you generate.
* Become a Contributor:
Becoming a contributor is much more than simply guest posting. It’s also harder, but the results will be better. By contributing with content to other websites on your industry, you’re showing people you’re good at what you do. And people will start visiting your website. Although this might not result in direct customers, it will drive more traffic to your website for sure increasing your prospects email list. This will also allow you to stand up among your competitors and to be seen as an authority in your industry.
* Host a Webinar or Create a Podcast:
If you love to interact with people directly, hosting a webinar may be a good option to drive traffic to your website. Just pick an interesting topic you know and create a fun presentation.
If you prefer to not have a live audience, you can opt for a podcast instead. Just create your first podcast and promote it where you can. It may seem hard when you’re doing the first ones, but you will evolve and it will become natural.
* Interview the Leaders in Your Industry:
People love interviews and being able to interview a recognized authority in your industry is always a great idea to drive traffic to your website. Besides getting more traffic to your website, this kind of interviews will give you more credibility.
* Make Sure Your Website is Responsive and Fast:
Mobile search keeps growing and people are using either their tablets or their smartphones to look for good information, and even to buy products and services. So, having a mobile website version or a fully-responsive website is a must. You just can’t neglect this growing trend or you’ll be missing many potential visitors.
The same goes for a slow website. If you notice your website takes more than 10 seconds to load, you need to improve its load time. When a website takes so many time to load, people will immediately click the “back button” and they will hardly get back again.