Unlike what many people might think or believe, it’s not easy to make your eCommerce site a success. There are many people selling all kinds of products online, from their own website or app or through networks like Etsy, Amazon, eBay, among many others.
In order to grow your business, you need to make sure you follow some guidelines that will allow you not only to reach more potential buyers, as you will convert them into customers, loyal customers.
Nowadays, it’s important to think not only about your website (or online store); you also need to think about reaching people on their tablets and smartphones, and to make a great buying experience for them.
In order to help you with this process, here are the 3 best eCommerce practices:
#1: Attracting New Customers:
Especially if you’re running your eCommerce business on your website, it’s important to keep reaching for new customers. You should of course try to rank as high as you can on Google. You can use a blog to specify more details about your products, for example. But you should also take the description of every product you have and make it more compelling. Try to be original and make people feel they just can’t live without your product.
One thing to have in mind all the time is to keep your quantities available checked. It’s very unpleasant for a buyer who is seeking to buy your product and, at the end, you don’t have any product to send him.
#2: Great First Impressions Mean More Sales:
When someone arrives your eCommerce store, what do they see? Make sure you have your page well-designed, captivating and creative. This will catch the attention of potential buyers and even if someone doesn’t buy on their first visit, most probably they’ll come back.
You need to make sure people can see your website the same whether they are on their desktop, laptop, tablet, or smartphone. People are starting to do more and more purchases through mobiles. So, you need to take this chance and appeal to this increasing audience as well.
There are many things you can include to make sure people trust you and that your products have quality: from customers reviews, offer free shipping (or just charge a small fee), offer some kind of guarantee, all these can increase your sales.
#3: Make Sure People Find What They Want:
A common problem among eCommerce businesses is the difficulty you, as the owner, have to show all the products you are selling and, on the customer’s side, to find exactly what they are looking for.
You need to make sure you have all your products well-divided into categories, and that these are accessible within one click only. A good navigation on your eCommerce website will allow most people to find what they are looking for.
Having a search button is also a good idea. The problem with many Search is that it may not be working very well. Make sure you test it as if you were a client and see the results you get for the different keywords and key phrases you enter.
A great way not only to help people find what they are looking for but to sell them additional products is to add a “recommended related products” section.